Why GoHighLevel
Is the Platform to Beat

Track leads, manage customer relationships, and streamline sales pipelines. Unlimited contacts with full interaction history.

Organize and segment contacts with advanced list management. Auto-group contacts based on behavior and attributes. Perform bulk actions across contact segments.

Manage sales opportunities and track them through customized sales pipelines. Visual kanban-style pipeline view with drag-and-drop stage management.

Assign scores to leads based on engagement and behavior to prioritize follow-ups. Automated scoring rules based on actions.

Manage company-level data and relationships within the CRM. Associate multiple contacts to a single company record.

Define and manage custom data fields and structures within your CRM, enabling tailored data storage, workflows, and reporting based on unique business needs.

Assign and track tasks to streamline workflows and project management. Set due dates, assign to team members, and link to contacts.

Store, organize, and manage documents within the platform. Attach documents to contacts and opportunities.

Save commonly used messages for quick and efficient communication. Reusable templates for fast responses.

Track and automate manual tasks within workflows. Assign human-touch tasks inside automated sequences.

Generate trackable and shortened URLs for marketing campaigns. Trigger automations when links are clicked.

Redesigned contact screen with improved layout, navigation, and customization options for a better user experience.

Send and receive SMS messages directly within the platform. Full conversation history with contacts.

Create custom email campaigns with an intuitive drag-and-drop editor. Responsive email design with rich media support.

Save and reuse email templates for faster communication and marketing automation.

Seamless email integration for communication and automation. Sync emails from Gmail and Outlook into the platform.

Make outbound calls directly from the platform. Track calls with attribution to campaigns. Call recording and analytics.

Automated dialing system for high-volume outbound calling campaigns. Increase agent productivity with sequential dialing.

Send pre-recorded voicemail messages directly to inboxes without ringing the phone. Great for reminders and promotional blasts.

Engage website visitors in real-time with integrated live chat functionality. Route chats to team members.

A customizable chat widget that enhances customer engagement on your website. Collect contact info and trigger automations.

Engage with customers via WhatsApp for messaging and automation. Two-way WhatsApp conversations in the unified inbox.

All conversations from calls, texts, WhatsApp, email, and social media in one place. Missed call auto-text back.

Integrate messaging and conversations with custom third-party providers.

Measure how well Conversation SLAs are being met. Track response times, SLA adherence, and performance trends by user and channel.

Track and analyze call data, including duration, sources, and outcomes. Detailed call analytics dashboard.

Node-based visual automation builder. Drag-and-drop workflow creation with conditional logic, branching, and triggers. Connect to CRM, pipelines, contacts, calendar, and communication channels.

Send individual emails or build automated email sequences. Drip campaigns, broadcast emails, and triggered sequences.

Automated SMS sequences and broadcast messages. Personalized SMS with merge fields.

Plan, schedule, and automate social media posts across multiple platforms. Manage Facebook, Instagram, GMB, and TikTok.

Pre-designed templates for creating engaging social media content.

Run A/B tests on ads, emails, and landing pages to optimize performance. Compare variants and automatically select winners.

Analyze customer journeys and attribute conversions to the right marketing channels. Multi-touch attribution models.

Monitor and analyze ad campaign performance across Google and Facebook with detailed insights.

Capture leads through custom forms embedded on websites or landing pages. Direct CRM integration.

Track leads and conversions from external forms using HighLevel's Tracking Code. Capture data from any website or funnel outside the platform.

Automate processes at the company level rather than only for individual contacts. Company-level triggers and actions.

Create websites and sales funnels with a drag-and-drop builder. No coding required. Full creative control over layouts, sections, and elements.

Pre-made website templates for faster deployment. Industry-specific templates available.

Pre-built sales funnel templates for faster campaign deployment. Clone and customize for any niche.

Conversion-optimized landing page builder with mobile-responsive designs. Integrated with forms and CRM.

Create and manage blog content to boost SEO and engage audiences. Schedule and publish blog posts.

Create customizable forms and surveys to collect valuable customer data. Conditional logic, custom fields, and CRM integration.

Host and manage WordPress websites with built-in reselling capabilities.

Create and customize templates for emails, landing pages, funnels, and automations tailored to your business needs.

Create and replicate account configurations for easy setup and scaling. Clone entire sub-account setups instantly.

Instantly create sales funnels with AI-generated copy, layouts, and structure. Build complete funnels in seconds.

Allow clients to book appointments online with a built-in scheduling tool. Real-time calendar sync with Google Calendar.

Sync with Google Calendar and Outlook. Prevent double-booking with automatic conflict detection.

Send automatic SMS and email reminders before appointments. Reduce no-shows with multi-step reminder sequences.

Class booking for group sessions. Service menus that sync multiple services and staff.

Flexible multi-day booking for managing longer engagements like events, equipment rentals, or property bookings. Customize pricing, availability, and scheduling rules.

Book appointments in Services Calendar directly through chat using Conversation AI. Supports multiple services, location/staff selection, and add-ons.

Distribute appointments evenly among team members. Collective availability scheduling.

Never miss a call. Automatically answer, qualify, and book appointments via AI-powered phone agents. Handles inbound calls, interacts naturally, and performs actions based on predefined goals.

Smart chat across SMS, Facebook, Instagram, and WhatsApp that nurtures leads like a real person. 24/7 automated lead response and qualification. Knowledge base training for accurate responses.

Automatically respond to Google and Facebook reviews to build trust and improve SEO. AI-generated personalized review responses.

Instantly create sales funnels with AI-generated copy, layouts, and structure. Click-to-done funnel creation.

Generate social posts, emails, and campaign copy in seconds. AI-powered content creation for all marketing channels.

Build smarter automations with step-by-step recommendations based on your goals. Describe what you want in plain English and AI builds the workflow skeleton.

Use AI tools to generate and enhance images for marketing and design.

Build AI agents directly inside GoHighLevel with knowledge bases, web search, MCP server connections, API requests, routers, and sequential actions.

Capture and organize lead information instantly from any printed card using advanced image recognition. Auto-reads names, phone numbers, emails, and company details into CRM.

Describe workflow goals in plain English and AI generates the automation structure. Major reliability improvements with 0% conditional generation errors.

Monitor and manage online reviews and brand reputation across Google and Facebook.

Automate the process of requesting and collecting customer reviews via email or SMS after events like purchases or appointments.

Embed a review widget on websites to showcase customer testimonials.

Automate review responses and generate review-related insights using AI. Personalized AI responses to Google and Facebook reviews.

Manage and distribute business listings across multiple directories. Ensure consistent NAP (Name, Address, Phone) across the web.

Manage and resell Yext-powered local listings for clients.

Accept and process online payments securely. Integrates with Stripe, PayPal, Authorize.net, and NMI.

Generate and send invoices and estimates for seamless billing. Professional invoice templates.

Manage recurring payments, subscription plans, and promotional coupon codes.

List and sell physical products using built-in e-commerce features. Launch an online store without additional platforms.

Send payment requests through text messages so customers can pay easily from their phones.

Generate professional proposals and estimates to streamline the sales process.

Create and manage promotional coupon codes for discounts and special offers.

Manage and track affiliate partnerships, commissions, and referrals in one place.

Create, manage, and sell online courses and memberships. Supports Sprint courses, Marathon training programs, and custom courses.

Add videos, audio, documents, quizzes, and assessments to enhance learning. Drip content scheduling.

Build and engage online communities with members, discussions, and exclusive content.

Choose one-time payments, subscriptions, or payment plans for membership access.

Gate content behind membership tiers. Automate access based on purchases or enrollment.

Access detailed reports and insights on business performance. Real-time data on leads, appointments, conversions, and campaigns.

Personalize dashboards with widgets, metrics, and key performance indicators. Create multiple dashboards for different teams.

Track and analyze call data, including duration, sources, and outcomes.

Analyze customer journeys and attribute conversions to the right marketing channels.

Monitor and analyze Google Ads and Facebook Ads campaign performance with detailed insights.

Track the performance of individual agents with detailed insights on calls, messages, and sales activities.

Automate the generation and delivery of consolidated reports across multiple accounts, campaigns, or departments.

Track all system activities and user actions for compliance and security.

Comprehensive view of SLA adherence across messages, users, and channels. Track response times and performance trends.

Find and qualify leads using Google Maps data. Pull in lists of local businesses matching target filters with contact details and online presence insights.

Find and qualify multiple leads at once using Google Maps data. Instantly pull lists of local businesses matching target filters.

Visual, hyper-local SEO audits showing a business's ranking across different neighborhoods. Interactive heatmaps, customization controls, and competitor benchmarking.

Add messaging and social channels to Google Business Profile. Connect Facebook, Instagram, and WhatsApp directly from GBP settings.

Use AI to find, qualify, and nurture leads before human contact. Pair with workflows and tags to auto-respond based on behavior.

Transform your platform into a fully functional SaaS business. Sell white-labeled software to clients with subscription-based pricing and automated account management.

Replace logos, use your own domain, control pricing, and build recurring revenue. Fully branded client portal.

Create and manage multiple sub-accounts under one platform without limitations. Ideal for agencies managing multiple clients.

Create and replicate account configurations for easy setup and scaling. Clone entire sub-account setups instantly.

Enable phone and email rebilling with transparent pricing. Monetize communication services with custom markup.

Monetize AI-driven interactions by setting custom pricing with markup for additional revenue.

A mobile application with your branding for client access.

A fully branded HighLevel mobile app available as a premium add-on ($497/month).

Offer a fully branded desktop application to enhance client access and experience.

Native Mac desktop app for faster, more focused platform management without relying on a browser. Full platform functionality with performance optimizations.

Import existing Stripe products directly into the SaaS Configurator for seamless plan setup.

Access a library of third-party integrations and apps to extend functionality. AI-powered review summaries for apps.

Seamlessly integrate with external applications using API endpoints. Advanced API for complex automation and third-party system connections.

Ensure data security and adhere to industry regulations and legal standards. GDPR and TCPA compliance features.

Track all system activities and user actions for compliance and security.

Manage large-scale messaging and calling regulations effectively with A2P calling compliance.

Automatically block emails sent to invalid or restricted domains. Pre-send validation to prevent delivery failures and protect sender reputation.

Add multiple users and assign specific permissions. Control access levels for different team members.